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How We Turned Around A Delayed Electronics Product Launch [Case Study]

December 13, 2017

 by Renaud Anjoran

electronic circuit board

Importers, have you ever suffered from a delayed product launch?

We've put together a case study on how we performed a very successful product launch turnaround for an electronics company, saving their Christmas orders and subsequent margin of US$9 million!

Discover How CMC's Manufacturing Consultants Perform A Product Launch Turnaround

How CMCs Manufacturing Consultants Perform A Product Launch Turnaround

A delayed product launch is a potential disaster for most companies, but new product launches are very complicated and require thorough processes and strict control over all elements.

This case study explains how we worked with an electronics company, whose name we have changed to 'Red Crown Electronics' for the sake of confidentiality, to turn around their new product launch which was 6 months behind!


How Could The Product Launch Fall So Behind?

Red Crown's expertise wasn't in manufacturing, although their product was great!

They were working with a Chinese OEM who in turn had a network of sub-suppliers producing components for the final product and, frankly, had put too much trust in the OEM to make everything work.

The main causes of the delay were poor follow-up and management at their Chinese OEM, lack of processes to actually mass-produce the products, and also that the manufacturer wasn't detecting quality issues with components coming in from their sub-suppliers.


How We Turned Around This Delayed Electronics Product Launch

Red Crown were in dire need of professional project management in order to keep their Christmas orders, as their customers were starting to get nervous that they wouldn't be able to fulfill them and could cancel them, crippling the company.

This is where our manufacturing consultants came in, providing project management, boots on the ground with the OEM and wider supply chain to improve and assure quality, and APQP to launch the product correctly.

Download your copy of the case study to see in detail how our consultants gained success with this product launch turnaround.

How CMC turned around a delayed electronics product launch case study


The Happy Ending

By working with our consultants Red Crown's manufacturing partner in China's production capacity was quadrupled in year one as their processes were improved.

With products now being made in large volumes, the Christmas orders were fulfilled, subsequently saving margin of US$9 million which would otherwise have been lost; a potentially mortal blow to the company's future.


What YOU Will Gain From This Case Study

This case study is a 'behind-the-scenes' look at how we cooperate with a client to manage their new product launch, especially if delays have accrued.

Even if you aren't ready to work with consultants, use our description of the methods and processes that we implemented to help Red Crown dramatically turn around their fortunes to improve your own operations and product launch.

This will be especially beneficial if you are currently buying products from Chinese suppliers or have a joint venture manufacturing business with a local factory, as this was the position that Red Crown was in.

Even if you have your own factory, use our methodology to improve your processes and avoid delays down the line, especially when dealing with sub-suppliers who aren't always directly accountable, unlike your own factory.

Ready to read it? Hit the button below and you'll be directed to a page with a straightforward form to fill out - fill that and you'll be sent your free copy of the case study!

How CMC turned around a delayed electronics product launch case study

Topics: Manufacturing In China

Renaud Anjoran

Renaud Anjoran

15 years experience in China.
Partner, China Manufacturing Consultants.
Worked with hundreds of factories in China.
Certifications: ASQ CQE & CRE; ISO 9001 & 14001 lead auditor.
Author of well-read blog, Quality Inspection Tips.

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